Rocco is a lifelong Albany resident, graduating from Albany High School before attended New York Institute of Technology, graduating at the top of his class, earning a BA in communications & marketing.

With over 20 years experience working in the ad agency, television, radio & newspaper industries…and over 15 years in professional sports working with; AHL teams; The Albany River Rats & Albany Devils, Arena Football Team; The Albany Conquest & World Team Tennis, The New York Sportimes’.

Rocco is married over 30 years to his wonderful wife Tricia and has 3 amazing adult children; Amanda, RJ & Nicholas.